Raised in Australia, and from Serbian and Croatian descent, Pejić was first discovered as a teen and has since become an inspiration to the international fashion industry and transgender community. She was the first model to make a successful career in both womenswear and menswear and to be featured on both boards of her modeling agency. Today, she’s exclusively represented by The Society Management’s women’s board. Pejić was discovered 2007 while working at McDonalds and rose to fame after her 2010 Paris Vogue feature styled by Carine Roitfeld, where Pejić was dressed in women’s wear and photographed by Mert & Marcus. Pejić went on to walk in top runway shows such as Galliano, Marc Jacobs, Raf Simons, Paul Smith, and Jean Paul Gaultier where she opened the show in woman’s Haute Couture and closed the show in a men’s suit. After that Pejić became known as one of Gaultier’s muses, and was highlighted in his print ads and walked as the mariée in his women’s wear Haute Couture Spring 2011 show. During London Fashion Week in February 2015, Pejić made her first runway debut as a female for the Giles Deacon show.
2015 saw Pejić break boundaries and make history as the first transgender model to be featured in American Vogue (May Issue) in a profile spread shot by legendary Patrick Demarchelier. Continuing on this success, Pejić also landed a cosmetic campaign with powerhouse brand Make Up For Ever, making her the first transgender model to achieve such a partnership. With a campaign tag line of ‘Be Bold. Be Unexpected. Be You.’ the partnership was viewed as a perfect fit and was highlighted by significant media outlets such as ABC (Good Morning America) and CNN. Pejić’s image will be featured in over 800 storefront windows of Sephora across the US and Canada during July and August of 2015.
Pejić has graced the covers of top fashion and entertainment publications, including the cover of OUT magazine where they named her one of the 100 most compelling people. In 2011, New York Magazine featured Pejić on the cover as “The Prettiest Boy in the World,” making her the most talked about androgynous model to date. Before her sex reassignment surgery to become the woman she always aspired to be, Pejić was the first “male model” to ever grace the cover of an Elle magazine title.
In 2013, Pejić co-starred in David Bowie’s music video for The Stars (Are Out Tonight) alongside Tilda Swinton, Iselin Steiro, and Saskia be Brauw.
Pejić continues to break the barrier for transgender models in the fashion industry and has been pursuing a documentary about her transition from androgyny to womanhood since 2013. She is paving her own way to success through her confident and colorful persona, and she hopes to inspire many others along this path.